I actually enjoy grocery shopping! My husband kind of likes it too, but he's more of a browser than a list-follower, and I do my "imagining" when I'm creating my list. When we go to the store together (and it's been a while) I feel like I have a kid with me, because "how on earth did all this random stuff, usually snack food and beverages, end up in my cart?!?"

Incidentally, I hadn't encountered H-T until we moved to Greensboro, NC and went to a pretty posh one. Since we'd come from Chicago, the prices weren't TOO shocking, but I remember being annoyed by the really short checkout conveyor belts!